My name is Flora and I am a Designer and Art Director based in Paris. I build meaningful designs that will make your project speak for itself. Let’s connect and bring your story to life.
Freelance
Art Director
Since 2024
NUMA
Art Director
2019 - 2022
NUMA
Graphic Designer
2017 - 2019
CIMAYA
Graphic Designer
2016 - 2017
Carré Basset
Intern Graphic Designer
2015
EPSAA
Art Direction Master’s Degree
2012 - 2016
Design isn’t just about aesthetics, it’s a powerful tool to tell your story and connect with the world. Every story is unique and my job is to find the best way to tell it by digging into your project and bringing out what makes it special.
A brand is like a person, with its own character, goals and values. I help you shape the personality of your project and build a clear route to show it to the world with confidence and consistency.
When you're passionate about something, you naturally have a lot to say. My goal is to bring structure and hierarchy to your narrative, so your story flows naturally and is crystal clear to everyone.
For a story to last, it needs new chapters. Finding the right balance between consistency and novelty is crucial, and it’s often the hardest task. I’m here to bring you fresh ideas while staying true to your voice.
“Flora fully understood the project's stakes and presented us with multiple options, with different strategies. Her approach, both creative and structured, made our decision-making process easier and strengthened our confidence in the direction to take. The result meets our expectations and allows us to bring Chante ! to life!”
Olivia Coville
CEO & Founder
@CHANTE !
“At NUMA, I handle events and customer relationship. Flora's work was essential to showcase our brand content to the client. We were able to reach many prospects thanks to our presence in corporate events and through our different webinars that she had carefully prepared. I have a big esteem for her efficiency and her never failing reliability.
Karina Tavares
Client Relationship Director
@NUMA
“The first edition of Expo Favela in Paris was a great success because we managed to bring on board the communities it was created for, thanks to highly effective art direction that both respects the original Brazilian identity and resonates with local entrepreneurs.”
Celso athayde
Founder
@CUFA
“The conversion rate of Balloon increased by 2% since I uploaded the new logo on the store page, all thanks to Flora!”
grace Chi
CEO & Founder
@Balloon.App
I worked as Art Director for the Parisian innovation hub NUMA for five years. NUMA has today pivoted into a learning service that helps companies with their business and leadership challenges. I was responsible of redesigning the brand to match its new ambitions. The challenge was to build a polished brand, while the company was still transforming and testing new business models.
Branding
Expo Favela Innovation Paris joined the France–Brazil Season 2025 to showcase the talent and ingenuity of marginalized communities. My work on this project aimed to highlight this festive and vibrant spirit while anchoring it in a very urban universe.
Art Direction
Chante ! is an immersive group singing experience that lets you step into the shoes of an artist for an evening, following a scripted journey from backstage to center stage. Explore the various creative directions presented during the project's initial phase. This crucial step helps define the client's intentions and preferences while refining the design options.
Branding
flob.graphics(at)gmail(dot)com
©2025 Flora Bonnard
